Graphic Design: Your Questions Answered

A study by Microsoft shows people's attention span has decreased over time. Therefore, graphic design proves to be a vital strategy for captivating your audience and making them interact with your product or service for a longer time. Let’s talk about some important must-know questions when thinking about graphic design in your communications efforts.

Q: Why is Graphic Design important in digital marketing?

A:  A graphic design is visual communication that provides information to the audience. While text-based ads are still quite effective, their effectiveness is heightened when there is a balance of graphics and text. This is due to the psychological factor within the creation of the graphic design. The art is all about which colors, lines, and fonts can cause a desired emotion in the audience.For example, if you want to invoke specific emotions in your audience, try using color palettes associated with that emotion. Just like colors, various fonts evoke certain emotions in your reader.

Q: How important is graphic design for my business?

A: Every design element contributes in some way to the overall appearance, and that appearance can affect how your customers respond to your brand. If you seek digital and social media experts consultation, they’ll let you know that your business social media presence can only be as strong as the design of your brand's social media platform.

For your business, it instills brand recall. Consistency in creating materials with the right colors and typography among other elements creates cohesion. This instills a certain image in your audience's mind.

It also communicates your brand story. It promotes passion, history, and drive behind the idea of the story you are selling. Purpose-driven brands are more likely to attract and keep customers. Consumers are more likely to prefer brands that align with their principles and values.

Graphic design makes your information easily digestible. Nowadays, people are more likely to pay attention to visuals when they're consuming information. For instance, If you want to make your landing pages more effective, remember that captivating images can supplement or complement your copy.

On the other hand, the customized graphic design gives your business a unique personality. They also take your communication to a more personalized level and show your audience you care about them building trust.

Q: How does a graphic designer play a role in the branding process?

A: Graphic designers are visual communicators who create concepts by hand or with the help of graphic design software. They use visuals to inspire, inform, or capture attention by using various media such as fonts, shapes, colors, images, print design, logos, and billboards. Thus, they need to be good at solving visual-thinking-based problems and communicating with clients and customers.

In the branding process, they:

  • Attend meetings with potential clients or art directors to determine the extensive work involved in a project.
  • Guide clients on strategic approaches to reach a target audience.
  • Decide on the message the design should convey.
  • Create graphics with the purpose to identify a product or convey a message.
  • Develop graphics for illustrations, logos, and websites.
  • Determine the colors, images, text style, and layout.
  • Present the design to clients or the art director.
  • Make recommendations made by the clients into the final design
  • Review the graphic designs for corrections before printing or publishing.

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