Digital Marketing
Overview
Tata motors is a leading automobile manufacturer with a portfolio that includes a wide range of cars, utility vehicles, trucks, buses, and defense vehicles. We were tasked with the opportunity of creating a digital marketing presence that will position the brand.
Challenge
Digital Tailor Agency was engaged by Tata Motors to deliver effective campaigns to drive engagement and increase lead generation for the company.
Solution
Our Digital Marketing Strategy charted out a well-crafted roadmap to integrate products with content, leveraging its brand equity and transforming Tata Motors' online experience from being functional to being experiential.
Results
Our main focus was on content marketing and lead generation campaigns with a clear call to action. This was achieved through storytelling, building connections, sharing industry knowledge, creating interest within events, generating leads using digital ads, and developing thought-leadership content with high value for their target audience.
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