Digital Marketing
Overview
Phoenix Capital Ltd is a non-deposit-taking Micro Finance lending based in Kenya that has been providing clients with personalized services. We were commissioned with the task of developing a digital marketing strategy that will drive the uptake of their products.
Challenge
Digital Tailor Agency was engaged by Phoenix Capital to deliver an effective marketing campaign that will drive sales and conversions for their primary products.
Solution
Our digital marketing strategy laid out a comprehensive strategy that integrated the organization’s primary products which are logbook loans, asset finance, LPO financing, and Emergency loans. Our main objective was to create an engaging content marketing plan that focused on lead generation with a clear call to action. This was achieved through storytelling and sharing industry knowledge which created value for the client.
Results
Phoenix Capital was able to see an increase in its website traffic that generated an average of 200 leads per month which enable edits sales team to convert and close business.
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