Digital Marketing
Overview
Fahari Gas is a supplier and distributor of LPG Gas licensed by the Energy and Petroleum Regulatory Authority. A relatively new brand, DTA was tasked with the duty of creating a digital marketing campaign that would drive awareness of the organization and its products.
Challenge
Fahari Gas Ltd was looking to venture into the Kenyan market and create awareness of its products. Digital Tailor Agency was tasked with the duty of crafting a digital marketing plan that will increase the uptake of the product among consumers and also encourage retailers to stock the brand.
Solution
The content marketing plan for Fahari Gas was based on the following objectives; conversion of traffic to sales opportunities, generating brand awareness both offline and online, and enhancing brand loyalty through content creation. With a fresh content marketing strategy, we were able to reach a wider audience of both retailers and consumers.
Results
Fahari Gas was able to recruit 70 agents in the first three months and also increased its awareness by 30% among consumers.
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