Digital Marketing
Overview
Istikbal Furniture is a renowned Turkish furniture brand that operates in over 71 countries worldwide. Istikbal Kenya approached Digital Tailor Agency to create a digital marketing plan that will incorporate their Mid Year Annual Sale that will drive the sale of their products.
Challenge
Create a digital marketing strategy that would utilize their social media channels: Facebook, Linkedin, Twitter & Instagram to drive foot traffic to their various outlets and convert to sales.
Solution
We crafted a digital marketing plan that entailed creating a catchy campaign name dabbed “Your Style, Your Choice, Your Furniture” that resonated with the target audience’s aim of furnishing their home. Our content marketing strategy focused on creating informative posts that highlighted the various products offered and their features.
Results
“Your Style, Your Choice, Your furniture” was able to drive a tremendous amount of traffic to their various stores countrywide and moved over 70% of their products during the three-month period.
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