Content marketing is all about telling a story. Like all the best narratives, content is always better with images. It’s even better with videos. Combine words and pictures and you have a vivid story that draws viewers in. That’s all there is to visual content marketing.
Visuals make it easier to simplify complex data and information for readers. They clearly showcase patterns and trends in data and save your viewers a lot of time and effort. They are accurate, easy to decipher, entertaining, and you should definitely use them for your content marketing.
Types of Visual Content Marketing Techniques
90 percent of the information transmitted to the brain is visual. Depending on your business, you can include one or more of the following marketing techniques on your website:
If a page offers both text and video, more than half of the viewers will choose video. Quality videos are especially a content marketing goldmine. They demonstrate your willingness to go the extra mile, and customers appreciate that.
People love to browse through text without actually reading it. If you structure your posts in big blocks, it looks offputting and your viewers will simply scroll through and leave.
Images are like short vacations in a long sea of text. They keep viewers reading, or at least scrolling through your webpages until they find what they want. Visual content marketing is both informative and entertaining.
Who doesn’t love a good meme? They instantly capture your attention and deliver information in a funny and engaging way. Customers might even end up sharing it and boost the traffic on your site.
If you wish to illustrate something in your post, take a screenshot. Viewers can know what to expect when they use a certain tool or visit a certain webpage because you’ll have given then a sneak peek. It is such a simple visual technique, but it works wonders for your engagement.
If you have complex data that you need to convey, break it down into graphs, figures, and charts. It will be way easier to digest and easily shareable on multiple platforms. Just make sure you use the right text and colors. Visual content marketing can easily go wrong if you don’t fully understand the aspects involved. It is always best to hire a professional.
Relevance of Visual Content Marketing to your Business
Apart from being a better way to tell your stories, visual content is shared more than textual content. Your posts will stay relevant for a long time if there is an image, video, infographic, or even a simple meme attached to it.
Don’t underestimate the power of pictures. You know that old saying; a picture is worth a thousand words. You can cram so much information into one image and grab the attention of so many more people that way.
The same goes for social media engagement. Using images and graphics to deliver simple messages goes a long way towards increasing visibility and customer engagement for your brand.