Sometimes people will skip ads, close pop-ups and scroll past your promotions. When advertising cannot work, we create a content marketing strategy. At the core of our content marketing approach is blogging and microblogging for social media. We craft useful content to educate your audience and bring new leads by generating organic traffic. We tailor content that aligns with your SEO strategy to ensure your marketing strategies complement each other. With a combination of text and videos, we give your audience quality content that is not pushy or sound like a sales pitch. We give them something to connect with.
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WHERE DO YOU FALL?
WHAT YOU GET
What kind of audience do you want to connect with? We draw up personas of potential consumers to inform the theme of your blogs, articles and press releases. Your audience is always looking for information about the services you offer. We find out what they search for and write about it to answer their questions and doubts and create confidence in your brand.
We tailor valuable content for your audience. Our audience research informs us what is most useful to your audience. We watch out for the latest trends in your industry that your audience is interested in and fill in the knowledge gaps to keep your audience coming back to your site, increasing organic traffic.
Social media audience is easily distracted. We create a rich assortment of content alternating between text with graphical content and videos. With relevant topics, our diverse content selection maintains the curiosity of your audience leading to higher conversion rates and increased social media ROI.
You will get real time analytics of the performance of our content marketing strategy. We will continuously monitor progress and measure performance to adapt quickly and achieve higher conversion rates and increase organic traffic to your website.
WHAT IS CONTENT MARKETING?
Content marketing is an approach that focuses on creating useful content that typically helps users solve problems or gain knowledge on a varied number of issues. The goals of content marketing is to share valuable information around a product or industry that eventually influences buying decisions
CONTENT MARKETING INCLUDES
Identifying your Audience
Understanding your target audience is at the center of content marketing. It reveals how to create content that speaks to your audience
Defining Your Voice
A successful content strategy carries a consistent theme in all communication that is sent out. The vision of your brand is embedded in this theme
Content is created in various formats including blog posts, explainers videos, ebooks, templates amongst other depending on the optimal delivery format for your audience
Content is distributed through social media channels, internal blogs, news websites and other thought leadership websites
Performance measurement and management of the content strategy to track whether objectives are met and review relevance against business goals
WHO WE'VE SERVED
ELIMINATE THE CHALLENGES FACING YOUR BUSINESS
Our vertical solutions expertise allows your business to streamline workflow, and increase productivity. No matter the business, DTA has you covered with industry compliant solutions.
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