When you visit a fast-food do you order for a Cola drink or ask for a Coke? When you need to purchase a product or service, do you visit physical stores or check for it online? The world is changing as we know it and digital marketing is part of that change. Traditional marketing strategies just don’t cut it anymore and more organizations are embracing the new dawn in marketing. Want to have a cutting edge over your competitors? Here are the top digital marketing strategies to use in 2019.

Content Marketing

Content marketing has been around for as long as marketing has been. The only thing that has changed is the media being used. While in the past print media was the norm, currently, content marketing is taking place on online platforms.

Your blog should be your number one content marketing platform and should, therefore, be constantly updated with relevant information. Content marketing could also be used to create backlinks by creating company accounts on great blogging sites like Medium and Quora.

The beauty of content marketing is that it is long-lasting and is often free!Here are some tips to boost your content marketing skills.

Social Media Advertising.

Businesses not on social media are missing out on huge benefits. Social media platforms tend to humanize brands and make them more approachable. One of the digital marketing trends in 2019 is social media advertising.  As an organization, it is in your best interest to be where your customers are.

As it currently stands, there’s a high chance that most of them are on social media. Though Social Media Advertising., you get to reach out to a wider audience and also engage with them.

Search Ads

Say you require the best web development company in Kenya. What is the first thing you do? You google it! If you’ve ever taken a moment to observe, you will notice that the first suggestions from your google search are most often ads. Search ads provide organizations with an opportunity to increase online visibility. It is no surprise that PPC search ads are huge in the corporate world.

And if you’re still not convinced then ask yourself this, how often do you look on the second page of the search results? It’s about time that you come up with an efficient digital campaign strategy!

Search Engine Optimization.

SEO has a lot to do with your website visibility on search engines and is a highly effective inbound marketing strategy. One of its strong points is that it is often inexpensive and can drive highly targeted traffic to your website.

You could either focus on on-page or off-page SEO but it is more effective to combine both strategies. On-page SEO will improve your site’s rankings while Off-page SEO will create more backlinks leading to your site. These backlinks lead to an increase in site traffic which the results to high conversion rates.

Learn how to get better SEO here.Influencer marketing, eBook marketing and affiliate marketing are also upcoming digital marketing trends and digital marketing strategies in kenya.Digital marketing doesn’t have to cost you an arm and a leg.

Content marketing and SEO are cost-effective yet highly efficient. Search ads and social media advertising can easily be done based on your budget.