Did you know that originally, blogging sites were used as online journals? Bloggers would share bits and pieces of their lives online, mostly for their friends and families. Over time, blogging sites evolved from personal to professional. Businesses now use blogs to drive more traffic to their site, while bloggers use their blogs to further their personal brand. As a blogger, why should you invest in a blogging site? Here’s what you stand to gain!
Build authority using your blogging site.
If you are an industry guru, blogging sites would be the perfect option to build authority around your brand. Potential employers find it easy to trust an industry expert who has a blog. Think of it as your portfolio. When someone looks up your name on search engines, what will they see? If an employer needs to gauge the level of your expertise, how can they do that? With a blogging site, it becomes easy to control your brand’s narrative while at the same time showcase your knowledge.
Blogging sites provide you with a platform to sharpen your writing skills.
Every great blogger was once a beginner who honed their skills over time through their blogging site. Practice, practice makes perfect and it is no different when it comes to writing. The more you write, the more you sharpen your skills. The same also applies to videos and podcasts as you will have to write short descriptions.
The beauty of owning a personal blogging site is that there is an allowance to make mistakes and correct them as you advance. You get to learn more and even discover tools that make the whole blogging process easy. If you ever had the ambition of becoming a published author at some point, then having a blogging site would be the best place to start.
Creation of meaningful connections using blogging sites.
Blogging sites bring about the possibility of creating invaluable connections. Unlike social media, you don’t just get to interact with your followers…you make connections with a much wider audience. With blogging sites, email lists arent just another marketing number. They are connections who have seen what you can do and want to keep following your story. Depending on your niche, there is also a high possibility that potential employers find you and offer you a job. Who knows, you may even find an editor or publisher from your blog!
Ability to turn into a full-time job.
Almost every professional blogger started out with a simple blog. They probably had to do it on a part-time basis before they could get a considerable following. With time, however, people start to notice your abilities and start subscribing to email notifications. Investors start knocking on your door and partnerships start beckoning. Eventually, you realize your blog is bringing you more money than your main hustle and you start blogging full time.
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