YouTube is the second largest website in the world. Over one billion hours of videos are watched on the platform every day. Your business could benefit from venturing into digital video advertising, and there is no platform better than YouTube.
But isn’t YouTube just for music videos and vlogs? How will my audience benefit from my videos?
YouTube marketing can benefit all kinds of businesses. Do you have a blog post that you wish to turn into video content? YouTube is for you. Do you have answers to your customers’ most pressing questions? Try making a video about it.
YouTube is accessible in 76 different languages. This comes as no surprise as most people prefer watching videos to reading text.
Is YouTube Marketing Effective?
It depends on what your goal is.
Being a social platform like any other, the first thing you should do is create a channel.
As you probably already know, YouTube promotes video content. If you only have one video and no intention of creating others, you might want to reconsider.
YouTube marketing is for you if you are ready to set aside plenty of time to film and edit your videos. But it doesn’t end there.
Let’s start from the beginning:
First, you need to plan by defining your brand goals and aligning your video content with said objectives.
Ask yourself questions like; do you need more traffic to your site? Are your videos meant to increase subscriber numbers or engagement with your content?
Once you have your objectives set out, build your schedule.
Just like in digital marketing, consistency is everything in YouTube marketing. Create content regularly, but never sacrifice on quality. Are there any holidays coming up? Take note of this and create special content to draw in more viewers.
You can post interviews, how-to-videos, product videos, or even case studies. Focus on relevant and helpful content that both you and your audience can benefit from.
YouTube marketing is effective because it promotes videos, and since people prefer videos, you will benefit but only if you create relevant content.
Managing your YouTube Channel
This might be the hardest part of digital video advertising. After uploading your videos, monitor the engagement and reply to comments. You can use social CRM software to track your subscriptions and engage with your audience.
YouTube is the second largest search engine on the internet. Having a presence there will help with brand awareness and even SEO.
Optimize the metadata in all your videos to ensure your audience finds you.
Chances are you’ve spent close to an entire morning watching cat videos on YouTube. Once you start watching, you find yourself going deeper and deeper. No-one blames you…YouTube is fun, and your videos can be part of the platform in a few simple clicks.
YouTube marketing is great for brand awareness and expanding customer reach, but it requires that you publish new content regularly. As long as it aligns with your goals, create different types of videos that appeal to a wider customer base.
It takes a lot of time and effort, but if done right, YouTube could be the goose that lays the golden eggs for your business.