We are living in a technological era where almost everything has gone digital. Practically everyone has an internet connection and it is estimated that an average person spends up to 24 hours weekly. This is why it is so disconcerting to realize that there are still some businesses that lack professional websites. As an entrepreneur, you are probably asking yourself; ‘why should I get my business a professional website?’ Well, here are 5 good reasons why!
Websites help to build credibility around your brand.
Gone are the days when your potential clients would look you up on the phone book or come to your physical location. Currently, the first thing buyers do before engaging in your services is to check you up online. While you should have a social media presence, chances of these accounts ranking high on search engines are low. Websites always rank higher. Research has also proven that buyers don’t trust businesses without websites.
Get unlimited access to potential clients with professional websites.
Think about this; with a brick and mortar shop, you can only reach the people who can physically access your location. Now imagine launching your business on a platform where there is unlimited reach and better still, no time restrictions. Imagine the potential benefits for your business in terms of sales and new networks. With professional business websites in place, clients have unlimited access to products and services whether the physical shop is open or not.
Control your brand narrative using your company website.
It is true that bad news travels like bushfire and the same can be said about damaging company information. Without a reliable platform to authenticate the claims, this information may stick, damaging the company’s reputation. Websites gives businesses an invaluable mode of controlling what information they want out there. This way, when a client wants to verify any information regarding a business, they can easily access it from the website.
Your competition already has one.
Times have changed and while in the past people had no problem canvassing the streets for products, nowadays they prefer to just buy them online. Before they also make a purchase, they will most likely look for online reviews. Do you know why your competition is thriving in these digital times? Because they already have a website that has been optimized using SEO content! Each time you target audience searches for your products, their websites ranks higher than yours.
Professional websites enhance customer satisfaction.
With a website, it becomes easy to answer your customer’s queries through blog posts, video tutorials and sometimes even podcasts. You are also able to keep them updated on your company’s activities including AGMs, team buildings, launches, etc., which makes them feel like part of your business. Most importantly, websites enables real-time customer interaction through chatbots. This has been proven to enhance customer satisfaction. Your web design also has a lot to do with how satisfied
customers are with your company.
What are you waiting for?
Get a professional business website today and take your business to the next level! A website gives your business a professional outlook especially when it has a domain email address. You get better brand visibility and your clients perceive your business as reliable. You don’t have to worry about how to make a website. You could always hire qualified web developers to do it for you.