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Digital Marketing Tips

Get Better SEO Using These 4 Simple Yet Effective Steps In Kenya

It has often been said that the best place to hide a dead body is on the second page of google results. Think about it, when you search for a product or service on the web, how often do you go to the results on the second page? Almost never! Here is where SEO comes into play. The upsurge in online users has led to companies looking for ways to improve their visibility in search engines. If you’re looking to improve your website ranking on search engines then you’re in the right place! Here are some simple yet efficient SEO tips that you can use.

SEO helps increase online visibility.

Only publish quality and relevant content

As simple as this sounds, this is a very effective SEO technique. Bear in mind that quality content is the number one driver of organic traffic to your site and there is no substitute for it. The more site traffic you get, the more it gains authority, leading to higher rankings. Make sure you constantly post content that benefits your target audience to maintain your site’s relevancy. Irrelevant content will only drive potential clients away and chances of them coming back are close to none. This content should then be backed up by either internal or external links to enhance SEO.

Put thought into your SEO keywords

Keywords should be a major aspect of your SEO strategy. Start by getting into the mind of your target audience; what phrases are they most likely to use when searching for your products or services? What are those keywords that will never lack in their search queries? This can then be complemented by extensive keyword research. The good news is that you don’t have to do this alone. There are a bunch of free SEO keyword research tools available. Ensure you maintain a keyword density of between 2-7%.

Optimize the descriptions, URL, and titles.

This is probably one of the oldest SEO tips yet one of the most important. Your titles should be brief and unique but still maintain a natural descriptive flow as opposed to plastering a series of keywords together. The URL should be well formatted and preferably contain the keywords phrase close to the beginning. Meta descriptions, on the other hand, should be skillfully crafted to make the web user want to click on it. They should also contain keywords to make them more relevant to the target audience.

Make your site mobile friendly.

The number of desktop users is dwindling by the day while that of web users on mobile devices has increased exponentially. If you were to check your google analytics report, you would realize that over 70% of your site’s traffic was from mobile devices. Most importantly, Google rolled out a mobile-first index that will be used to index mobile device users. This indexing system locks out websites that are not mobile-friendly, leading to a considerable drop in traffic. Having a mobile-friendly site will help it rank higher for users on mobile devices, thereby improving your SEO.

The thing about search engine optimization is that it is a continuous process. You have to continually optimize your site and conduct search engine marketing to improve its rankings. Search engine optimization doesn’t end at on-page SEO but also has to be accompanied by off-page SEO.  Worry not though because even if you lack the relevant expertise, you could always hire local SEO services.

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