Today, running a digital campaign on digital platforms reaches a larger audience with many people on social sites. Running a campaign can be hectic and your staff may be stretched. Digital Tailor runs your digital campaigns, keeping them targeted and tracking to watch consumer reach and return on your investment. We work with you to create a plan and schedule for the campaign, setting goals and basis for performance measurement. Running an effective campaign for you means we do research on your consumers so that we can deliver a targeted marketing campaign.

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    WHERE YOU FALL IN DIGITAL CAMPAIGN

    • Pay per click (PPC) marketing

      When paying for users that clicked on your advert, you want them to be people who want to buy your products. To meet your need, we do a lot of keyword research to know what your potential customers search for online

    • Email Marketing

      You know email marketing is as direct as digital marketing can get. We tailor compelling email layouts and content for your digital campaign. We also provide comprehensive analytics that let you know who opened the emails or clicked through

    • Influencer Marketing

      Think about the exposure your brand would get from a mention by an influencer with tens or hundreds of thousands of followers on Instagram, Facebook or YouTube. We profile influencers to find those with followers that fit your target market persona

    • Mobile Marketing

      Today phones are very personalized. Since people spend a lot of time on their phones, we run your digital campaigns through mobile banner ads and SMS to reach your target market directly, creating awareness about promotions during campaign.

    WHAT YOU GET IN DIGITAL CAMPAIGN

    Market Research

    In-depth market research to gain insights about industry and consumer trends and how to package targeted communication.

    Competitor Analysis

    Review of your brand against competitors to ensure campaign is run according to industry standards.

    Market Segmentation

    Get unique categories of your target market based on specific demographics data of consumers of your product or service.

    Performance Management

    Real time monitoring of marketing metrics to check effectiveness of campaign and make appropriate adjustments for optimal effectiveness.

    Weekly Reporting

    Get weekly reports of your campaign’s progress to stay up to date with the effectiveness of your marketing efforts.

    WHAT IS DIGITAL CAMPAIGN MANAGEMENT?

    Digital campaign management is the planning, development and management of online marketing efforts to increase engagement, lead conversions, website traffic and revenues, across various digital channels.

    Solutions

    DIGITAL CAMPAIGN MANAGEMENT INCLUDES

    • Goal Setting

      Define business goals you want to achieve with a digital campaign ranging from increasing leads, conversions or brand awareness

    • Identifying Target Market

      Market research to identify your business’ target market to ensure marketing efforts are directed to those likely to buy your products or services

    • Developing Personas

      We put a face to your audience so that we can communicate to them in a language they can relate to

    • Creating a Budget

      Once you decide on a campaign budget, we allocate resources where they will produce optimal results

    • Identify Channels

      Based on your target audience, we select the best digital platforms to run your ads to achieve optimum performance

    • Setting up Ads

      Here, we create ad content, schedule and publish your ads on the identified digital channels

    • Reporting & Performance Management

      Real time analytics of ad performance to check on the effectiveness of campaigns and allow for immediate adjustments

    Why choose us

    REASONS TO PARTNER WITH DTA SOLUTIONS

    • conversations-4872_af60b258-251e-41af-b238-dfb706d7b3d4

      Multi-channel expertise

      Access our team’s expertise in multiple digital channels including Facebook, Twitter, LinkedIn, Instagram,YouTube and Google

    • diploma-2983_a6bb0b64-dbc1-431e-ac00-a83597982a0

      Focus on Actionable Metrics

      Our approach prioritizes engagement and lead conversion

    • messaging-app-4876_473fc710-9ecc-4785-9e78-8c9f00ae9498

      Multi Industry Experience

      Our experience working with different industries ensures we have a sound knowledge of your business

    • flag-2979_1fd1d414-4b4f-4887-a94a-493ba8e0b0c7

      Advanced Marketing Tools

      A technology backed approach to achieve advanced monitoring, analytics and reporting for your campaign

    Custom IT services and solutions for your business

    • Website Design & Development

      We help you own an online home by developing websites that…

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      Development

      You can achieve more productivity for your business by automating ….

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    • Mobile Application Development

      Is your business bold enough to get gain more customer loyalty …

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    • Mpesa & Payment Integration

      Payment is the end game of every business get an Mpesa payment option…

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    • Web Hosting

      Are you wondering where to register a domain and host your new website? Do you need …

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    Digital Marketing

    • Digital Campaign Management

      Today, running a marketing campaign on digital platforms reaches a larger audience…

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    • Content Marketing

      Sometimes people will skip ads and scroll past your promotions. When advertising cannot work, use a content marketing strategy.

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    • Search Engine Optimization

      Have a website but people just can’t find you? We can change that

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    • Social Media Management

      Today, every business is on social media. Consumers live on the gram, tweets are family now.

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