Branding
Overview
The SAFAL Group is one of Africa’s largest suppliers of building solutions that offer quality and lasting value to millions of customers on the continent. DTA was given the mandate of providing a complete branding service for its main headquarters.
Challenge
Provide a complete branding service for the entire headquarters that includes areas such as: main offices, reception, departmental offices, staircase branding, production offices, cafeteria, washrooms, etc.
Solution
Our creative team was able to design and implement a complete branding service that comprised of: wall branding(mural), window marking, way finders, backdrops, and outdoor wall & gate signages. Through close collaboration with the SAFAL Group team, our creatives were able to find the right elements that represented the company’s culture and mission
Results
Inspired to create a fun and innovative workspace, we designed and implemented a complete branding service that covered the entire headquarters from the main business offices, production offices, cafeterias staircases, walls, and outdoor areas. This branding made their headquarters stand out giving them a strong brand identity.