Overview

Omaar marketplace comprises of a chain of electronic and lifestyle stores along Luthuli Avenue. They deal with a genuine and quality electronics, from Home theaters, LED TVs, PlayStation and mobile phones and accessories. They also have an online store where customers can easily shop at the touch of a button.

Challenge

The world is quickly going digital and the traffic to brick and motor shops is dwindling. Shoppers are looking for convenient ways to get electronic products without having to visit the physical stores. This has led to a decrease in foot traffic to these stores. The situation has further worsened as not all shoppers who come into the stores make a purchase. With physical shops, a retailer can only sell the products they have stocked and this becomes a problem when some products are out of stock.

Solution

The team at Digital Tailor agency worked with the clients to provide a solution to their problem. We acknowledged that Omaar Electronics was looking for a sustainable solution to the challenges they were facing. They didn’t just need a plain website; they needed a functional platform where their customers could source their preferred electronics. A platform where they could also recruit vendors to sell their products, this eliminating the challenge of items being out of stock.

 

Results

The skilled developers and designers at Digital Tailor Agency came up with an ecommerce platform dubbed ‘Omaar marketplace. This site is easy to navigate and customers can easily make their purchase without problems. We also integrated payment gateways on this site to ensure customers have a variety of payment methods including Mpesa and MasterCard. To ensure that this site ranks higher on search engines, an SEO Audit was done and on page and off page SEO done.  The development of a mobile application is currently underway.

Digital Tailor Agency continually works with Omaar Marketplace for website maintenance and digital marketing.