You finally had your site designed. You’re sure you did everything right but there’s a problem; Little or no site traffic. Relax, you aren’t alone. It is no surprise that most SEO forums are full of questions; like ‘Help! My blog is getting little organic traffic’ or ‘why isn’t my website getting any traffic’. Fortunately for you, we have compiled a list of reasons why you’re getting little or no organic site traffic…and how to fix it!
Weak SEO Game.
SEO is the king of all organic site traffic and a website’s rankings.
How well is your website or blog optimized for search engines? Say you’re one of the leading web designers in Kenya. When people search for web design companies near me, does your website show up on the results?
The better the site’s SEO, the more people that can find it when they search for terms relevant to your industry.
How to fix it; Search engine optimization can sometimes be technical. It is also an ongoing process as search engine algorithms are always evolving. which is why you should hire SEO experts to do it for you.
Poorly written content.
Gone are the days when just having content on your site was enough to bring a considerable amount of organic site traffic. Currently, the world wide web is full of posts and publications on all topics and you have to find a way to make yours stand out. It’s not about the quantity of articles but about the quality as all published posts will be competing with thousands in the same category
How to fix it; Only publish well thought out content. Invest in topic and keyword research and put emphasis on long-tail keywords as they are more specific and have less competition.
Also read: Boost Your Content Marketing with These Tips.
Little or no backlink profile
Most websites that rank high on the first page of search results usually have links leading back to their site from high authority sites. If you’re only relying on your blog’s or website’s content for organic site traffic then its no surprise you don’t have any. The more backlinks your site has, the more authoritative it will seem to Google’s algorithms, which will then result in higher rankings.
How to fix it: Look for guest blogging sites with authority in your industry and submit content with backlinks to your blog or website for more site traffic..
Terrible user experience on the site leading to a reduction in the site traffic.
Is your site mobile friendly? Does it have a slow load time? Is it easy to navigate?
Your clients should have an easy time going through your site. Important information should be easy to find and all links should be appropriately placed. It’s also important that the site be mobile friendly as over ¾ of all web users browse on mobile devices.
How to fix it: Have a website redesign that will enhance user experience.
Unclick worthy headlines.
This is one of the most overlooked aspects of site traffic.
The headlines and meta descriptions have to be interesting enough to make people want to click on them. For example, if you’re writing about websites, a headline like “professional websites: why are they so irresistible?’ is likely to get more clicks as opposed to just writing ‘all about professional websites”.
How to fix it: use catchy headlines that are bound to catch the reader’s attention.